Terms of Service
Last updated: 28 June 2026
Agreement to Our Legal Terms
These Terms of Service ("Terms") constitute a legally binding agreement made between you, whether personally or on behalf of an entity ("you"), and Total Price Ltd ("we", "us", or "our"), concerning your access to and use of the totalprice.co.uk website and the related services we provide (collectively, the "Services").
Total Price Ltd is a company registered in England and Wales (company number 17292844), with its registered office at 90 Pontefract Road, Pontefract, WF7 5AP, England, United Kingdom.
You can contact us by email at hello@totalprice.co.uk or by post using the address above.
By accessing or using the Services, you agree that you have read, understood, and agree to be bound by all of these Terms. If you do not agree with all of these Terms, then you are expressly prohibited from using the Services and you must discontinue use immediately.
The Services are intended for users who are at least 18 years old. Persons under the age of 18 are not permitted to use or register for the Services.
We recommend that you keep a copy of these Terms for your records.
1. Our Services
Total Price provides an automated software tool that audits business websites for potential compliance with UK price-transparency rules, including those under the Digital Markets, Competition and Consumers Act 2024 ("DMCCA"). You submit a website address (URL), and our Services generate an automated report that identifies potential pricing-transparency issues and provides plain-English suggestions.
Subscribers to our Monitoring plan may also enable an automated monthly audit, under which we audit a nominated website on a recurring basis and email the report to them, as described in Section 4.
The Services are provided for the internal business use of our users. They are intended to help businesses review the pricing presentation on websites that they own or are authorised to assess.
The Services provide automated, informational guidance only. They do not constitute legal advice and are not a substitute for advice from a qualified legal professional. Please read Section 9 ("Disclaimers; No Legal Advice; No Guarantee of Compliance") carefully, as it is an important part of this agreement.
2. Eligibility and User Accounts
To access certain features of the Services, you must register for an account. When you register, you agree to:
- Provide true, accurate, current, and complete information;
- Maintain and promptly update your account information;
- Maintain the security and confidentiality of your login credentials;
- Accept responsibility for all activities that occur under your account; and
- Notify us immediately if you become aware of any unauthorised use of your account.
You are responsible for keeping your password confidential. We are not liable for any loss or damage arising from your failure to protect your account credentials. We may remove or reclaim a username if we determine it is inappropriate, infringing, or otherwise objectionable.
We reserve the right to suspend or terminate accounts, refuse service, or remove or edit content at our sole discretion.
3. Purchases, Credits, and Payment
Certain features of the Services are offered free of charge, and others require payment, whether as a one-time purchase or a recurring subscription. The plans and their current prices are set out on our pricing page.
We accept payment via Visa, Mastercard, and American Express, processed through our third-party payment processor, Stripe. We do not collect or store your full payment card details; these are handled directly by Stripe in accordance with their terms and privacy policy.
You agree to provide current, complete, and accurate purchase and account information for all purchases. All payments are in GBP (£) unless stated otherwise. You agree to pay all charges at the prices then in effect for your purchases, together with any applicable charges, and you authorise us (via our payment processor) to charge your chosen payment method.
Audit credits. Most paid features consume audit "credits". One credit allows one audit of one website. Credits fall into two kinds, which are treated differently:
- Monthly credits are included with a Monitoring subscription. They are granted at the start of each billing cycle and do not roll over. Any monthly credits remaining at the end of a billing cycle expire and are replaced by a fresh allowance at renewal. Monthly credits have no cash value and are not refundable.
- Purchased credits are credits you buy outright, whether as a Pay As You Go pack or as a single top-up. Purchased credits do not expire and remain in your account until used, including if you later cancel a subscription.
When you run an audit, monthly credits are used first, and purchased credits are only used once your monthly credits for the cycle are exhausted. This means your purchased credits are preserved for as long as possible.
Free audits. Each website may be audited free of charge once only. A free audit of a given website (identified by its normalised domain) can be used one time, after which that website cannot be audited again on the free basis by any account. Running further audits of that website requires a paid credit. This limit applies only to free (£0) audits; a paid credit (whether monthly or purchased) may be used to audit any website, including one previously audited.
Refunds for failed audits. If an audit fails to produce a report at all, the credit used for it is automatically returned to your account. If an audit produces a report, the credit is treated as used, regardless of the report's score or findings. A report is the Service we provide; we do not refund a credit because you are dissatisfied with a report's outcome.
We reserve the right to correct any errors or mistakes in pricing, even if we have already requested or received payment. We reserve the right to refuse any order.
4. Subscriptions, Automated Audits, and Cancellation
Auto-renewal. Where you purchase a subscription, it continues and automatically renews until cancelled. Billing occurs in advance on a recurring monthly basis at the price in effect when you subscribed, as shown on our pricing page. At each renewal, your monthly credit allowance is reset to the amount included with your plan, and any unused monthly credits from the previous cycle expire, as described in Section 3.
Automated monthly audit. A Monitoring subscription includes an automated audit. By enabling this feature and providing a website address, you authorise us to run an automated audit of that website once per billing cycle, without further action from you, and to email the resulting report to the email address on your account. Each automated audit uses one of your monthly credits for that cycle. You can turn the automated audit on or off, or change the website address, at any time from your account dashboard. If your monthly credits for a cycle have already been used, the automated audit for that cycle will not run.
Cancellation. You can cancel your subscription at any time through the subscription management portal accessible from your account, which is provided via Stripe. You may also cancel by contacting us at hello@totalprice.co.uk. Cancellation stops future renewals. It takes effect at the end of your current paid billing period, and you retain access to subscription features until then. We do not provide partial refunds for the remainder of a billing period after cancellation.
Effect of cancellation on credits. When your subscription ends, any remaining monthly credits expire at the end of the final paid cycle. Purchased credits are not affected by cancellation and remain available in your account.
Refunds. Except for the automatic failed-audit credit return described in Section 3, refunds are provided at our discretion. We may, in our reasonable judgement, issue a refund in appropriate circumstances. Audit credits that have already been used, and monthly credits that have expired, are non-refundable. Where we agree a refund, it will be processed to your original payment method.
If you believe you have been billed in error, please contact us at hello@totalprice.co.uk and we will review the matter.
5. Acceptable Use
You may use the Services only for lawful purposes and in accordance with these Terms. You agree not to:
- Use the Services to audit, scan, crawl, or test any website that you do not own or do not have authorisation to assess;
- Use the Services in any way that breaches any applicable law or regulation;
- Systematically retrieve data or content from the Services to create or compile, directly or indirectly, a collection, database, or directory without our written permission;
- Use the Services to advertise or offer to sell goods or services for any unauthorised commercial purpose;
- Sell, resell, rent, lease, or otherwise transfer your account or profile to another party;
- Circumvent, disable, or otherwise interfere with security-related features of the Services;
- Attempt to bypass any measures designed to prevent or restrict access to the Services;
- Upload or transmit viruses, malware, or any other malicious code, or otherwise interfere with or disrupt the integrity or performance of the Services;
- Attempt to gain unauthorised access to the Services, accounts, computer systems, or networks connected to the Services;
- Use any automated system (such as scripts or bots) to access the Services in a manner that sends more requests than a human could reasonably produce, except through our permitted features;
- Use the Services to compete with us or to build a similar or competitive product; or
- Use the Services in any manner inconsistent with these Terms or that could damage, disable, overburden, or impair the Services.
You are solely responsible for ensuring that you have the right to submit any website for assessment through the Services.
6. Intellectual Property Rights
We own or license all intellectual property rights in the Services, including the software, source code, design, text, reports, and branding (excluding content you provide and excluding the third-party websites you submit for assessment). These are protected by intellectual property laws.
Subject to your compliance with these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your internal business purposes.
The reports generated by the Services are provided to you for your own internal business use. You may not resell, redistribute, or commercially exploit our reports or the Services without our prior written consent.
You retain ownership of the information you submit (such as the URLs you enter). By submitting it, you grant us a licence to use, process, and store it as necessary to provide the Services and as described in our Privacy Policy.
7. Third-Party Websites and Content
The Services analyse third-party websites that you submit and may contain links to third-party websites. We do not own or control those websites and are not responsible for their content, accuracy, or practices. Your assessment of any third-party website through the Services does not imply any relationship with, or endorsement by, the owner of that website.
You acknowledge and agree that you are responsible for ensuring you are permitted to assess any website you submit.
8. Artificial Intelligence
Our Services include features powered by artificial intelligence ("AI"), provided through third-party AI service providers, including Anthropic. The AI is used to analyse website content submitted for assessment and to generate reports.
AI-generated output may contain errors, omissions, or inaccuracies. You should not rely on AI-generated output as your sole basis for any decision, and in particular not for any decision with legal or regulatory consequences. You must not use the AI features in any way that violates the terms or policies of any AI service provider.
9. Disclaimers; No Legal Advice; No Guarantee of Compliance
This section is important. Please read it carefully.
The Services are provided on an "as is" and "as available" basis, without warranties of any kind, whether express or implied, to the fullest extent permitted by law. We do not warrant that the Services will be uninterrupted, error-free, secure, or that any defects will be corrected.
No Legal Advice
Total Price is a software tool that provides automated, informational guidance. It is not a law firm and does not provide legal advice. Nothing in the Services, including any report, creates a solicitor-client or other professional advisory relationship. The Services are not a substitute for advice from a qualified legal professional.
No Guarantee of Compliance
Reports are generated by automated analysis of publicly accessible web pages and may be incomplete, out of date, or contain errors. Using the Services, or acting on a report, does not guarantee that your website or business complies with the Digital Markets, Competition and Consumers Act 2024, any related guidance, or any other law, and does not protect against investigation, enforcement, or penalties by the Competition and Markets Authority or any other authority or court.
Your Responsibility
You remain solely responsible for your own legal and regulatory compliance. You should seek independent professional or legal advice before relying on any report or making any decision based on the Services.
Point-in-Time Only
Each report reflects the position observed at the time of the assessment only. It may not account for parts of a website that could not be accessed, for subsequent changes to your website or business, or for subsequent changes to the law or regulatory guidance.
You acknowledge that you use the Services and rely on any report entirely at your own risk.
10. Limitation of Liability
To the fullest extent permitted by law:
In no event will we, our directors, employees, or agents be liable to you for any indirect, consequential, exemplary, incidental, special, or punitive damages, including lost profit, lost revenue, loss of data, loss of goodwill, or any regulatory fine or penalty, arising from or related to your use of the Services, even if we have been advised of the possibility of such damages.
Our total aggregate liability to you for all claims arising out of or relating to the Services or these Terms, whether in contract, tort (including negligence), or otherwise, is limited to the total amount actually paid by you to us in the twelve (12) months preceding the event giving rise to the claim, or, if you have paid us nothing, to the sum of one hundred pounds (£100).
Nothing in these Terms excludes or limits our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, or for fraud or fraudulent misrepresentation. As a consumer, you may have legal rights that cannot be excluded; nothing in these Terms affects those rights.
11. Indemnification
You agree to defend, indemnify, and hold us harmless, including our directors, employees, and agents, from and against any loss, damage, liability, claim, or demand, including reasonable legal fees, arising out of or relating to: (1) your use of the Services; (2) your breach of these Terms; (3) your breach of the rights of a third party, including by submitting a website you were not authorised to assess; or (4) any harmful act toward any other party connected with your use of the Services.
12. Term and Termination
These Terms remain in full effect while you use the Services. We may, in our sole discretion and without notice or liability, deny access to and use of the Services to any person for any reason, including for breach of these Terms. We may terminate your use or participation in the Services, or delete your account, at any time.
If we terminate or suspend your account for any reason, you are prohibited from registering a new account under your name or that of any third party.
You may terminate these Terms at any time by closing your account and discontinuing use of the Services.
13. Modifications
We reserve the right to change, modify, or remove the contents of the Services at any time for any reason at our discretion. We also reserve the right to modify these Terms.
If we make material changes to these Terms, we will inform you before the changes become effective, for example by posting a notice on the Services or by sending you a notification, giving you at least 14 days' notice where reasonably practicable. Certain changes may take effect immediately where necessary, including changes required for new functionality, security updates, bug fixes, or to comply with a court order or applicable law.
Your continued use of the Services after changes become effective means you accept the revised Terms.
14. Governing Law and Dispute Resolution
These Terms are governed by and construed in accordance with the laws of England and Wales. You and we both agree that the courts of England and Wales have jurisdiction, subject to the dispute resolution process below.
Informal Negotiations
If a dispute arises, you and we agree first to attempt to resolve it informally for at least thirty (30) days by contacting each other (you may contact us at hello@totalprice.co.uk).
Arbitration / Courts
If the dispute is not resolved through informal negotiations, it may be referred to binding arbitration or, where permitted, resolved through the courts of England and Wales. Nothing in this section prevents either party from seeking urgent injunctive or equitable relief from a competent court, or affects any non-excludable statutory rights you may have as a consumer.
15. Miscellaneous
These Terms, together with our Privacy Policy and Cookie Policy, constitute the entire agreement between you and us regarding the Services. Our failure to enforce any right or provision of these Terms will not operate as a waiver of that right or provision.
If any provision of these Terms is held to be unlawful, void, or unenforceable, that provision is severable and does not affect the validity and enforceability of the remaining provisions.
There is no joint venture, partnership, employment, or agency relationship created between you and us as a result of these Terms or your use of the Services. You agree that these Terms will not be construed against us by virtue of having drafted them.
A person who is not a party to these Terms has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of these Terms.
16. Contact Us
To resolve a complaint regarding the Services, or to receive further information about using the Services, please contact us at:
Total Price Ltd
90 Pontefract Road
Pontefract
WF7 5AP
England, United Kingdom
Email: hello@totalprice.co.uk